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Macy's: Lighthouse | The Perfect Gift Brings Us Together by BBDO New York

Client: Macy's
Date: Nov 2017
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BBDO's debut holiday work for Macy's is a heartwarming story told in cold, coastal winter. Two families separated by the sea come together to the tune of a bittersweet, piano-only cover of The Black Keys "Everlasting Light". The boy from one family gazes out to a lighthouse, where his friend and and her widower father live.

The communication is sparse, but meaningful: the subdued exchange between father and daughter, the Morse code between the lighthouse and baseball lamp, and the simple 'hi' shared between host and guest as the father and daughter arrive for Christmas dinner.

This two-minute spot is cut down to one minute for TV, but either version is a strong step for the retailer and its' new agency partner as they head into the holiday season and 2018.


Macy’s “Lighthouse” Creative Credits

Agency: BBDO New York

Client: Macy’s

Title: Lighthouse

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Danilo Boer

Executive Creative Director: Marcos Kotlhar

Senior Creative Director: Matt Brink

Senior Creative Director: Adam Livesey

Executive Producer: Ashley Henderson

Business Affairs Manager: Nancy Espinal

Director of Music: Rani Vaz

Group Planning Director: Lindsey Gonnella

Planning Director: Jennifer Hunley

Communications Planning Director: Nicole Landesman

Communications Planner: Julie Naidu

Senior Account Director: Corey Cirillo

Account Director: Lauren Munilla

Account Manager: Justin Perrelli

Account Executive: Charlie Kunze

Assistant Account Executive: Maddy Bell

Production Company: MJZ

Director: Steve Ayson

DP: Germaine McMicking

Executive Producer: Emma Wilcockson

Line Producer: Jeff MacDougall

Editorial Company: Whitehouse Post

Editor: Russell Icke

Asst Editor: Emma Platek

Executive Producer: Caitlin Grady

Producer: Pamela Heller

Post Production / EFX: Blacksmith

Executive Producer: Charlotte Arnold

Producer: Anu Nagaraj

VFX Supervisor: Daniel Morris

Lead Compositor: Daniel Morris

Compositing: Margolit Steiner, Robert Bruce , Jay Lee, Jacob Slutsky, Ivan Zwarts

3D: Tuna Unalan

Music: Barking Owl Sound

Music Arrangement/Music Supervision: Barking Owl

Creative Director/Partner: Kelly Bayett

Producer: KC Dossett

Composers: Brian Canning /Ethan Walter

Sound Mixing:Sonic Union

Mixer: Steve Rosen

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