Macy's: For Every You by BBDO New York
- Location:
Just in time for Fall, Macy’s is launching its latest fashion campaign. The campaign consists of television and digital elements and builds on its ongoing 'Find the Remarkable You' platform, in which confident self-expression is powerfully illuminated.
The 30-second spot, 'For Every You,' was created with BBDO New York and follows women on a journey to their ideal look. Women choose an outfit for more than outward appearance, as a look can also express who they want to become while wearing it. Macy’s fashion gives women the freedom to express all parts of themselves and bring their inner dreams and aspirations into the world. The campaign illustrates how confidence and expressing your true self can help make any dream feel possible.
Accompanying these visuals is Lizzo’s inspiring empowerment anthem Like a Girl. The spot ends with the line, “Be remarkable. Find the remarkable you.”
Credits
BBDO Creative Credits
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
EVP, Executive Creative Director: Danilo Boer
EVP, Executive Creative Director: Marcos Kotlhar
Art Director: Cesar Finamori
Associate Creative Director: Kat Kvas
VP, Group Executive Producer: Dan Blaney
Producer: Corie Rosenblatt
SVP, Director of Business Affairs: Bernadette Naughten
SVP, Production Services Director: Jessica Nugent
Senior Business Affairs Manager: Adele Solomon
VP, Planning Director: Steve Panawek
Senior Strategic Planner: Alexandra Britt
EVP, Senior Director: Corey Cirillo
Account Director: Justin Perrelli
Account Executive: Clare Driggs
Production: Prettybird
Director: Fleur Fortune
Executive Producer: Kerstin Emhoff
Director of Production: Tracy Hauser
Line Producer: Julie Sawyer
DP: Evan Prosofsky
Editorial:
Executive Producer: Eve Kornblum
Producer: Lisa Barnable and Jenny Greenfield
Editor: Mikkel EG Nielsen
Assistant Editor: Alex Liu
VFX Company: Blacksmith
Executive Producer: Charlotte Arnold
VFX Set Supervisor: Eliza Randall
VFX Producer: Bindy St. Leger
2D Compositing Lead: Daniel Morris, Joey Deady
Compositors: Yebin Ahn
Music:
Music: “Like A Girl” by Lizzo
Music Supervision: Andrew Kahn and Morgan Thoryk
Final Mix: Sonic Union
Mixer: Fernando Ascani
Sound Design: Brian Emrich
