Foot Locker: No Matter What by BBDO New York
- Location:
On earth’s worst day – aliens invade, meteors shower down and zombies eat everyone – sneakerheads still have a reason to celebrate being alive: the ‘Week of Greatness.’
The imagined end of the world is the setting for Foot Locker’s eighth annual mass product drop. In a short film titled ‘No Matter What’, famous athletes and sneakerheads, including NBA stars Anthony Davis and Kyle Kuzma and soccer star Alex Morgan, battle through the apocalypse to get their hands and feet on new shoes.
‘No Matter What’ opens with a newscaster essentially stating that the trifecta of disaster is the end of the earth, while sneakerheads adopt a sunnier outlook, thanks to new shoe drops by Nike, Puma and Vans. Many seem oblivious to the carnage around them, instead focusing on the coveted new kicks, while others do whatever it takes to get the latest product.
Morgan, Davis and Young Dylan are seen taking cover in a Foot Locker evading the screaming hordes trying to order Nikes, while singer Karol G smacks a zombie in the head in her Nike Air Max 97s, and rapper Juice Wrld nudges a zombie with a pair of slick Vans. Other sneakerfan stars include Jay Versace, DaBaby and Sophia Pippen, Megan Thee Stallion and Anuel AA.
Credits
Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kolthar
Associate Creative Director: Martins Zelcs
Associate Creative Director: Bryan Stokely
Copywriter: James Henderson
Art Director: Ellen O’Donnell
Planning Director : Zach Kula
Director of Integrated Production: David Rolfe
Executive Producer: Anthony Curti
Producer: Corie Rosenblatt
Music Producer: Julia Millison
Sr Business Manager: Heather Weissman
Account Director: Janelle Van Wonderen
Account Manager: Raymond Dorcely JR
Account Executive: Jackie Silver
Production Company: Reset Content
Director: Markus Walter
Director of Photography: Jeff Cronenweth
Managing Director: Dave Morrison
Executive Producer: Deannie O’Neil
Executive Producer: Jen Beitler
Head of Production: JP Colombo
Producer: Veronica Madrigal
Editorial: MackCut Editorial
Editor: Gavin Cutler
Asst Editor: Nellie Phillips
Executive Producer: Gina Pagano
Visual Effects: Blacksmith
VFX Supervisor: Tom Bussell
VFX Supervisor: Daniel Morris
Blacksmith Color: Mikey Pehanich
Executive Producer: Charlotte Arnold
Senior Producer: Bindy St. Leger
2D Compositors: Robert Bruce, Yebin Ahn, Selim Yang
3D Generalists: Olivier Varteressian, Tuna Unalan, Vitaliy Burov
FX Artists: Rick Walia, Hassan Taimur
Matte Painter: Kristin Johnson
Sound Design: Trinitite
Sound Designer: Brian Emrich
Sound Engineer: MackCut
Engineer and Sound Design : Sam Shaffer
