Dunkin': Going Gold for Childhood Cancer by BBDO New York

Client: Dunkin'
Date: Sep 2019
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Dunkin' has announced a partnership with Waze to support the golden goal of raising up to $100,000 in September for the Dunkin' Joy in Childhood Foundation and send kids with cancer to 10 special camps across the country.

September is Childhood Cancer Awareness Month, a time to raise awareness of kids affected by cancer and the need for children's cancer treatment and care. The Dunkin' Joy in Childhood Foundation is the charitable organization powered by Dunkin' and its franchisees, guests, vendor partners and employees.

Waze users are now able to download a Change Voice pack and receive navigation guidance from kids impacted by cancer. This marks the first time Waze is doing a Change Voice pack for a philanthropic cause and for every download of this special voice pack by Waze users, Dunkin' will make a donation to the Joy in Childhood Foundation, up to $100,000. Additionally, in September all Dunkin' locations will be represented on Waze with gold pins, as the color gold has been designated to show support for and raise awareness of childhood cancer since 1997.

With the mission to provide the simple joys of childhood to kids battling hunger or illness, the Dunkin' Joy in Childhood Foundation partners with food banks, children's hospitals, and nonprofit organizations directly committed to serving kids when they need it most. In 2019 the Joy in Childhood Foundation will grant more than $5 million and has granted over $20m since its inception. To learn more about the Dunkin' Joy in Childhood Foundation, visit https://www.bringjoy.org.

Credits

BBDO New York

Worldwide Chief Creative Officer: David Lubars

Chief Creative Officer New York: Greg Hahn

Executive Creative Director: Doug Fallon

Executive Creative Director: Steven Fogel

Associate Creative Director, VP: Jim Cancelliere

Art Director: Marissa Lopez

Copy Writer: Gabe McFadden

Director of Integrated Production: David Rolfe

VP, Group Head Executive Producer: Dan Blaney

Producer: Tom Saporito

EVP, Senior Director: Jim Santora

VP, Account Director: Alexia Schwartz

Account Manager: Alexandra Castellanos

Planning Director: Liz Lee

Video Production

Production Company: BBDO Studios

Producer: Andre Rowe Jr

Edit: EG+ World Wide

Producer: Rachel Kamrasch

Editor: Luis Valdes

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ING: Give Me Something Good by VCCP

Added 06 December 2019
Agency: VCCP
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