The new Hormel Chili campaign aims to bring people together by sharing food that promotes a good time.
Created by BBDO Minneapolis and launched on 20 January, the spots feature real life moments where people could use an easy dinner upgrade to their typical dinner routine.
Once they taste the Hormel Chili, they’re hit with excitement that’s so uncontainable, they begin moving uncontrollably. Key production elements help bring seemingly impossible movements to life.
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth
Creative Director: Nathalia Resende
Producer: Peter McLarnan
SVP Group Account Director: Ali Siviter
Account Director: Matt Mullin
Planning Director: Theo Schweitz
Account Executive: Jenny Hogan
Assistant Account Executive: Eh Eh
Production Company: Picrow
Director: Fatal Farm
Executive Producer: Dal Wolfe & Anthony Ficalora
Editorial: Drive Thru
Editor: Mick Uzendoski
Sound Design: HiFi
Finish: Drive Thru
Color: Company 3