Date: Aug 2017
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BBDO Malaysia has helped Mercedes-Benz Malaysia launch their 10th generation E-Class; a luxury sedan that integrates technology with sophistication and art.

The launch campaign involves a series of artworks created to reflect the car’s agility, dubbed a ‘Masterpiece of intelligence’, through the use of long-light exposure techniques. As a result, ‘The Masterpieces of a Masterpiece’ showcase was born.

The work was shot in absolute darkness and stunt drivers had to drift while relying on sheer instinct and experience. Cranes, flame resistant gear and a lot of patience were also required in order to take the perfect shot.


General Manager: Farrah Harith McPherson

Business Director: Andrea Ma

Executive Creative Director: VJ Anand

Creative Director: Lay Jian Yi, Lee Tak Shune

Art Director: Talita Mutiara

Copywriter: Niamh Spurr

Associate Account Director: Vanessa Gan

Account Executive: Moses Wee

Producer: Zyra Khirudin

Photographer: Loh Lin Shan

Production: Studio 20 Twelve