The Drum Awards Festival - Extended Deadline

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Client: vivo
Date: May 2018
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Chinese smartphone brand Vivo has launched a global brand campaign to promote its sponsorship of the 2018 FIFA World Cup.

The “My Time, My FIFA World Cup” campaign is part of the brand’s six-year sponsorship deal with FIFA and aims to help the brand connect with young consumers around the world.

The campaign, which was created by BBDO Hong Kong, aims to empower football fans to go beyond being a spectator and become a creator by creating and sharing content from the events.


Kit Koh – Executive Creative Director, BBDO South China

Frankie Luk - Executive Creative Director, BBDO Hong Kong

Kevin Cheung – Senior Art Director, BBDO Hong Kong

Matthew Xu – Senior Copywriter, BBDO Hong Kong

Nicole Lee – Art Director, BBDO Hong Kong

Samuel Cheeseman – Associate Creative Director, BBDO Hong Kong

Supparat Thepparat – Creative Partner, BBDO Guangzhou

Will Gao – Senior Art Director, BBDO Guangzhou

Natalia Chen – Copywriter, BBDO Guangzhou

Jenny Lee – Executive Producer, BBDO Hong Kong

Andy Man – Studio Manager, BBDO Hong Kong

Dison Dai – Studio Manager, BBDO Guangzhou

JC Catibog – Managing Director, BBDO South China

Eric Zhou – General Manager, BBDO Guangzhou

Jason King – General Manager, BBDO Hong Kong

Jacqueline Yu – Account Director, BBDO Hong Kong

Bennet Wu – Senior Account Manager, BBDO Hong Kong

Yvonne Zhou – Account Manager, BBDO Guangzhou

Ray Wei – Senior Account Executive, BBDO Guangzhou

Kenny Au Leong- Planning Director, BBDO Guangzhou

Naomi Lam – Senior Planner, BBDO Hong Kong

Photographer: Tom Oldham

Calligrapher: Fung Siu Wah

Director: Josh & Xander

DOP: Steve Annis

Production Company: Radical Media

Executive Producer: Ben Schneider

Producer: Josh Barwick

Brazil Production Support: Ocean Films

Music composer: Ross Wakefield, Hopscotch Music Ltd.

Edit house: Rock Paper Scissors

Editor: David Brodie

Post house: Glassworks Amsterdam