Pink Ribbon: Five Women by BBDO Düsseldorf
- Location:
BBDO Düsseldorf, together with Pink Ribbon Germany and lingerie label LYN, has created an impressive campaign for custom-made bras which defy conventions, photographed by Rankin, to present the 'undisguised' female form.
How can you give hope and inspiration to women who have lost one or even both breasts as a result of cancer? By showcasing female role models who represent them.
BBDO Düsseldorf and Pink Ribbon Germany have developed a campaign that showcases five self-assured women facing the camera and displaying their femininity unashamedly in custom-made bras and with no prosthetics. The women demonstrate that they have retained their confidence in spite of their mastectomies.
Credits
Pink Ribbon Deutschland:
Christina Kempkes
Rankin:
Photographer: Rankin
Executive Producer: Beth Montague
Producer: Christine Wright
Make up: Marco Antonio
Hair stylist: Nick Irwin
Film: Will Stuetz and Theo Rhodes
BBDO Düsseldorf:
Creative Team:
Tobias Feige, Daniel Haschtmann, Marius Sommerfeld, Verena Kohler, Max Seidler, Stefanie Hilker, Marco Czarnetzki
Account:
Liselotte Schwenkert, Vera Vanselow, Fabian Brakelmann
Craftwork:
Steffen Gentis
