Daimler AG and smart MBD: advert-body-3 by BBDO Düsseldorf
- Location:
The Smart fortwo has one of the smallest turning circles available. It makes you feel as if you already turned the moment you see a reason to turn.
The campaign visualizes this unique benefit in a humorous, disruptive and simple way.
Credits
CCO: Ton Hollander, Wolfgang Schneider
Creative Managing Director: Kristoffer Heilemann
ECD: Ton Hollander
Creative Director: Jacobo Concejo
Art Director: Martino Monti
Copywriter: Schakir Islamow
Illustration: Jesús Fernández
Director Print Production: Bernhard Burg
Account Director: Marc Hines, Steffen Günther
Art Buying: Eva à Wengen
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