#ChangeTheClap by BBDO

Agency: BBDO
Date: Jan 2018
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Asia Pacific Transgender Network in its latest campaign is urging people to turn the ridicule against transgenders into respect by changing the clap.

The campaign features Pakistani model, activist and UN representative Kami Sid, social worker Neeli Rana, motivational speaker Mani AQ and a professional model and engineering student Irha Parishe who narrates their difficult journey. The video shows the adversities and disrespect transgenders face in the community and encourages people to do away with transphobia and advocates equal opportunities for transgenders.