Mercedes-Benz: advert-body-1 by BBDO Beijing

BBDO Beijing and Mercedes-Benz revealed a new TVC during the launch ceremony of the 2016 Rio Olympic Games. Staying true to the Mercedes-Benz mantra of “The Best or Nothing”, the brand captures the spirit of elite competition and sportsmanship by using a wide variety of imagery and styles to create a rich collage that compliments the powerful monologue.

Launched 6 August, and airing until 22 August, this TVC illustrates the truth that success is not defined by past achievements, but also what one is capable of achieving in the future.