AT&T: Shot by BBDO

Agency: BBDO
Client: AT&T
Date: Nov 2018
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The latest cinematic effort from AT&T, part of the 'More for your thing' campaign, is called 'Shot.' In the 90-second spot, a boy makes a miraculous last-second basketball shot to win the game. As he is rejoicing his win in the locker room, two suited me come in and they fight with the boy, until we realize that this feel-good sports movie has become a sci-fi thriller.

Over the summer, AT&T debuted a series of cinema ads which blended movie genres in completely unexpected ways. The 90-second films, created by BBDO, were designed to reinforce the range of services AT&T offers to give movie lovers more of what matters most in customizable entertainment offerings. For example, 'Surprise' featured a mashup of romance and horror genres, while 'Bus' melded suspense with a musical.

'Shot' will begin airing over the Thanksgiving holiday weekend in breaking films such as The Nutcracker and the Four Realms and Spider Man: Into the Spider-Verse.

And once again, this latest effort was made possible through the continuation of AT&T’s partnership with NCM (National Cinema Media) and Hearts & Science, AT&T’s media agency.

Credits

CREATIVE AGENCY: BBDO

CHIEF CREATIVE OFFICER BBDO WORLDWIDE: David Lubars

CHIEF CREATIVE OFFICER BBDO NEW YORK: Greg Hahn

GROUP EXECUTIVE CREATIVE DIRECTOR : Matt MacDonald

EXECUTIVE CREATIVE DIRECTORS: David Povill, David Cuccinello

CREATIVE DIRECTORS: Kevin Mulroy, Dan Kenneally

GROUP EXECUTIVE PRODUCER: Julie Collins

EXECUTIVE PRODUCER: Jessica Coccaro

DIRECTOR OF INTEGRATED PRODUCTION: David Rolfe

BUSINESS MANAGER: Ashley Lipham

EVP, MANAGING DIRECTOR: Doug Walker

EVP, MANAGING DIRECTOR: Rachel Nairn

SVP, SENIOR DIRECTOR: David McKenzie

ACCOUNT DIRECTOR: Allie Knill

VP, DIRECTOR OF PROJECT MANAGEMENT: Colin Vidika

HEAD OF INTEGRATED PLANNING, EVP: Angela Jones

COMMUNICATIONS PLANNING DIRECTOR: Mac Russell

MEDIA AGENCY: Hearts & Science

PRESIDENT, HEARTS BBDO TEAM, AT&T: Ralph Pardo

HEARTS & SCIENCE, GROUP DIRECTOR

OOH INVESTMENT: Vanessa Hartley

HEARTS & SCIENCE, SUPERVISOR

OOH INVESTMENT: Kat Hamilton

HEARTS & SCIENCE, SR. MEDIA DIRECTOR: Alina Kulesza

HEARTS & SCIENCE, MEDIA DIRECTOR: Chantal Villain

PRODUCTION COMPANY: Biscuit Filmworks

DIRECTOR: Steve Rogers

PARTNER/MANAGING DIRECTOR: Shawn Lacy

EXECUTIVE PRODUCER: Jeff McDougall

EXECUTIVE PRODUCER: Holly Vega

HEAD OF PRODUCTION: Rachel Glaub

HEAD OF PRODUCTION: Mercedes Allen

LINE PRODUCER: Karen O’Brien

DIRECTOR OF PHOTOGRAPHY: Adam Arkapaw

PRODUCTION DESIGNER: Bruce McCloskey

EDITORIAL COMPANY: Work Editorial

EXECUTIVE PRODUCER: Jane Dilworth

EXECUTIVE PRODUCER: Erica Thompson

PRODUCER: Jamie Lynn Perritt

EDITOR: Rich Orrick

ASSISTANT EDITOR: Chris O’Brien

TELECINE COMPANY: Company 3

TELECINE ARTIST: Tim Masick

PRODUCER: Kevin Breheny

VISUAL EFFECTS COMPANY: Kevin

ECD/PARTNER: Tim Davies

HEAD OF CG/CG SUPERVISOR: Mike Dalzell

SENIOR EXECUTIVE PRODUCER/PARNTER: Sue Troyan

VFX PRODUCER: Jami Schakel

MUSIC /SOUND DESIGN COMPANY: JSM

CCO: Joel Simon

EXECUTIVE PRODUCER: Jeff Fiorello

COMPOSERS: Nathaniel Morgan, Jason Krebs,

Joel Simon

SOUND DESIGNER : Nathan Kil

AUDIO FINISHING: Sonic Union

ENGINEER: Paul Weiss

PRODUCER: Justine Cortale, Pat Sullivan

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Agency: Iris
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