Toys R Us: advert-body-3 by BBDO Atlanta
- Location:
Toys”R”Us has launched a new holiday ad, celebrating its role as kids’ favorite holiday destination for 70 years and counting. As timeless Christmas classics begin to roll out on TV, that magical store for generations of Toys“R”Us kids has a special holiday message of its own: you can count on us to be here. It all falls under the brand’s new 'Today We Play' platform which launched this Fall.
The 30-second nostalgic romp, created by BBDO Atlanta, begins with vintage footage from 1978 through the 80s and 90s all the way to present-day, featuring a remix of the famous “I don’t wanna grow up” jingle, sung by artist Jenny Lewis. Lewis was a child actress in early Toys “R” Us commercials and went on to form the band Rilo Kiley before releasing three solo albums.
Credits
Agency: BBDO Atlanta
Client: Toys”R”Us
Title: Holiday Remix
David Lubars, Chief Creative Officer, Worldwide
Robin Fitzgerald, Chief Creative Officer, Atlanta
Craig Miller, Group Creative Director
Patrick Lindsay, Writer/Creative Director
Danny Corrales, Art Director/Creative Director
Paul Roebuck, Worldwide Sr. Business Director
Danielle Willett, Director
Hannah Aaronson, Account Manager
Alex Denney, Account Executive
Marc Calamia, Production and Innovation
Chrissy Lucas, Senior Producer
Jill Davis, Director of Business Affairs
Meg Foley, Integrated Business Manager
Production of Modern Footage: Chorus Films
Director: Troy Bieser
Managing Partner: Judith Hoffman
Producer: Meagan Massa
Edit: Beast Atlanta
Head of Production/Executive Producer: Soraia Callison
Producer: Kenny Sloat
Editor: Matt Baron
Music House: We Are Walker
Music Supervisor, Founder: Sara Matarazzo
