Street Grace: advert-body-1 by BBDO Atlanta
- Location:
This year, the most terrifying “haunted” house depicts a real-life horror story happening every day. Street Grace, Inc, an Atlanta-based organization dedicated to providing a comprehensive path to end Domestic Minor Sex Trafficking (DMST) in Metro Atlanta and throughout the US, created a “Suburban Horror Story,” a provocative experiential event showcasing the horrifying reality of this $290 million illegal industry in Georgia.
Mirroring the fact that sex trafficking and human slavery is happening even in the most unexpected of places, the experience, created by BBDO Atlanta, took place in an upscale home in the suburban town of Decatur, Georgia. Private tours offered a glimpse into a typical DMST journey as guests walk from room to room, starting with the purchase experience and portraying the haunting realities of life for the estimated 1 million men, women and children being trafficked in the US today.
See the site here.
Credits
Agency: BBDO Atlanta
Client: Street Grace
Title: “Suburban Horror Story”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, Atlanta: Robin Fitzgerald
Group Creative Director: Craig Miller
Copywriter: Juan Vidal
Art Director: Anna Taylor
Head of Production & Innovation: Marc Calamia
Senior Integrated Producers: Katie Crews, Chris Buda
Account Managers: Tami Oliva, Shannon Collins
Associate Head of Strategy: Nigel Tribe
Director, Social Strategy: Jen Copeland
Content Creator: John Fain
Production Company: Spitfire Studios
Playwright: Edith Freni
Director: Jessica Holt
