BBC: Who Blinks First? by BBC Creative
- Location:
With the 2020 Six Nation's games kicking off this weekend, the BBC is riling up some national pride to promote its shared-coverage of the tournament.
Each year, the Six Nations never fails to ignite the passion burning in the hearts of each country that takes part. A time when all of the UK's nations come face-to-face, given Wales and England reached the final four of the Rugby World Cup in the summer, it's all to play for.
Riding on the back of national pride, the BBC's 'Who Blinks First?' campaign is designed to capture the competition's unpredictable nature and high-pressure stakes.
Shot on location, the portraits feature all six captains: Owen Farrell (England), Alun Wyn Jones (Wales), Johnny Sexton (Ireland), Stuart Hogg – (Scotland), Luca Bigi (Italy) and Charles Ollivon (France).
Starting directly down the lens, each is seen refusing to blink - a tense standoff that sets the pulse racing for the kick-off this weekend.
Credits
Title: Who Blinks First?
Client: BBC Sport
Agency: BBC Creative
ECD: Helen Rhodes
CD: James Cross / Tim Jones
Creative: Jules Middleton / Joanne Evans
Project Manager: Matt Totterdell
Head of Production: James Wood
Producer: Ann-Marie Small
Production Manager: Jess Greshoff
Film Production: BBC Creative
Director: Alex Telfer
Editor: Wes Wood
Post Production: Dock10
