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To promote the return of Peter Crouch's BBC podcast, the former England football player has punk'd his wife by getting a fake tattoo.
Back for its third series 'That Peter Crouch Podcast' sees the football star alongside BBC Sport's Tom Fordyce and Radio 1's Chris Stark. Giving a look-see into the life of a professional football player, the podcast works as a guide on everything from dressing rooms, transfers and keeping on the right side of your manager.
To ensure its return to BBC Sounds doesn't go unnoticed, BBC Creative designed a fake tattoo of the England striker doing his iconic football celebration - the 'robot' - in a tribute to the podcast.
Applying the fake tattoo to Crouch's arm, the footballer sat in a tattoo shop as he video called his wife, Abbey Clancy, to let her know. Unsurprisingly, she wasn't best pleased.
Credits
Agency Credits: BBC Sounds - That Peter Crouch Podcast Series 3
Agency: BBC Creative
ECD: Helen Rhodes
Creative Directors: Matt Pam & Simon Hipwell
Creatives: Abigail Stephenson & Matt Jones
Director and Editor: Mark Robertson
Producer: Greg Marshall
Production Managers: Caroline Greig & Sam Dobbyn
Project Manager: Phoebe Bibbings
Design Lead: Laurence Honderick
Designers: Johnny Ace, Mirjami Qin, Amy Fullalove & Andrew Johnston
Motion Designers: Lee Wignall & Pedro Ramos