Attempting to boost morale as many lockdown restrictions remain in place, BBC Creative has teamed up with BBC Sounds and BBC Radio Stations to produce a new film for ‘The Great British Sing-A-Long’.
The ad takes a bird’s eye view of a block of flats, where the residents in lockdown sing and dance in unison to David Bowie’s 1977 hit, ‘Heroes’.
The spot ends by encouraging people to join in the BBC’s Great British Sing-A-Long every Thursday at 9am on BBC’s pop Radio stations and BBC Sounds.
ECD: Helen Rhodes
Head of Planning: Mike Lean
Head of Production: James Wood
Creative Director: Steve Back/Lambros Charalambous
Creative: Lisa Turner-Wray
Producer: Michelle Abel
Project Manager: Phoebe Bibbings
Planner: Leo Simonsmith
Digital / Social: Sinead Vaughan
Design: Lee Wignall
Head of Marketing: Claire Julian
Marketing Manager: Aimee Brewerton
Marketing Executive: Natalie Paszkowski
Media Planner: Andrea Taylor/Sam Cuthbertson