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BBC: Join the Great British Sing-A-Long by BBC Creative

Client: BBC
Date: May 2020
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Attempting to boost morale as many lockdown restrictions remain in place, BBC Creative has teamed up with BBC Sounds and BBC Radio Stations to produce a new film for ‘The Great British Sing-A-Long’.

The ad takes a bird’s eye view of a block of flats, where the residents in lockdown sing and dance in unison to David Bowie’s 1977 hit, ‘Heroes’.

The spot ends by encouraging people to join in the BBC’s Great British Sing-A-Long every Thursday at 9am on BBC’s pop Radio stations and BBC Sounds.


BBC Creative

ECD: Helen Rhodes

Head of Planning: Mike Lean

Head of Production: James Wood

Creative Director: Steve Back/Lambros Charalambous

Creative: Lisa Turner-Wray

Producer: Michelle Abel

Project Manager: Phoebe Bibbings

Planner: Leo Simonsmith

Digital / Social: Sinead Vaughan

Design: Lee Wignall


Head of Marketing: Claire Julian

Marketing Manager: Aimee Brewerton

Marketing Executive: Natalie Paszkowski

Media Planner: Andrea Taylor/Sam Cuthbertson