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BBC: Change The Game by BBC Creative

Client: BBC
Date: May 2019
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The BBC will today launch a new star-studded trailer for the 2019 FIFA Women’s World Cup featuring South London rapper Ms Banks and made by the BBC’s in-house creative team, BBC Creative.

With a powerful and evocative message, the trailer forms part of the BBC’s Change the Game campaign which is shining a spotlight on women’s sport across the summer.

Directed by Park Pictures’ Georgia Hudson, ‘Change The Game’, which will be debuted during Saturday’s episode of ‘Football Focus’ (BBC One and BBC iPlayer), features some of the world’s most famous footballers from the UK and beyond, in a series of scenes focusing on their skills, athleticism and personalities.

BBC Creative collaborated with Ms Banks, who has toured and performed with the likes of Nicki Minaj and Little Mix. Together, they created an anthem that aims to empower and inspire the next generation of women who might follow in these athletes footsteps.

Credits

Laurent Simon – ECD

Tim Jones/James Cross – Creative Directors

Nathalie Gordon – Creative (main campaign)

Ralf Haley – Creative (launch edit)

Michael Lean – Planning Head

Rosanagh Ker – Senior Planner

John Trevor – Project manager

Liz Dolan – Producer

Jess Greshoff – Production Manager

Alice Humphreys – Production Co-ordinator

Ryan Jones – Production Co-ordinator (launch edit)

Ed Hobson – Researcher

Farad Painchun – Researcher

Eleanor Ridsdale – Designer

Amy Johnson – Designer

Amir Saidani – Designer

Salesi Morris – Designer

Ian Jones – Designer

Samantha Ratcliffe – Pictures

Kate Dinsdale – Radio

Stuart Morgan – Radio

External

Sound - 750

Grade - The PPC

Editor - The PPC

Production

Production company | Park Pictures

Director | Georgia Hudson

Executive Producer | Sophie Hubble

Producer | Ellie Fry

Director of Photography | Rina Yang

Art Director | Francesca Di Mottola

Editing Company | Stitch

Editor | Paul O’Reilly

Vfx company | Time Based Arts

Vfx producer | Tom Johnson

Vfx artist | Stephen Grasso

Colourist | Simone Grattarola

Sound & Music Company | 750mph