BBC: Change The Game by BBC Creative
- Location:
The BBC will today launch a new star-studded trailer for the 2019 FIFA Women’s World Cup featuring South London rapper Ms Banks and made by the BBC’s in-house creative team, BBC Creative.
With a powerful and evocative message, the trailer forms part of the BBC’s Change the Game campaign which is shining a spotlight on women’s sport across the summer.
Directed by Park Pictures’ Georgia Hudson, ‘Change The Game’, which will be debuted during Saturday’s episode of ‘Football Focus’ (BBC One and BBC iPlayer), features some of the world’s most famous footballers from the UK and beyond, in a series of scenes focusing on their skills, athleticism and personalities.
BBC Creative collaborated with Ms Banks, who has toured and performed with the likes of Nicki Minaj and Little Mix. Together, they created an anthem that aims to empower and inspire the next generation of women who might follow in these athletes footsteps.
Credits
Laurent Simon – ECD
Tim Jones/James Cross – Creative Directors
Nathalie Gordon – Creative (main campaign)
Ralf Haley – Creative (launch edit)
Michael Lean – Planning Head
Rosanagh Ker – Senior Planner
John Trevor – Project manager
Liz Dolan – Producer
Jess Greshoff – Production Manager
Alice Humphreys – Production Co-ordinator
Ryan Jones – Production Co-ordinator (launch edit)
Ed Hobson – Researcher
Farad Painchun – Researcher
Eleanor Ridsdale – Designer
Amy Johnson – Designer
Amir Saidani – Designer
Salesi Morris – Designer
Ian Jones – Designer
Samantha Ratcliffe – Pictures
Kate Dinsdale – Radio
Stuart Morgan – Radio
External
Sound - 750
Grade - The PPC
Editor - The PPC
Production
Production company | Park Pictures
Director | Georgia Hudson
Executive Producer | Sophie Hubble
Producer | Ellie Fry
Director of Photography | Rina Yang
Art Director | Francesca Di Mottola
Editing Company | Stitch
Editor | Paul O’Reilly
Vfx company | Time Based Arts
Vfx producer | Tom Johnson
Vfx artist | Stephen Grasso
Colourist | Simone Grattarola
Sound & Music Company | 750mph
