Higgidy Ltd.: Brand identity by B&B Studio

An eclectic and eye-catching new brand identity for Higgidy has been unveiled by B&B studio. The brand repositioning moves Higgidy away from being a product-led challenger brand, launched 13 years ago, to an established British brand with a unique and differentiating philosophy.

The new identity is based around the strategic positioning of ‘the best food always looks a bit Higgidy’ and celebrates the hand-finished nature of Higgidy’s much loved pies and quiches.