Brewdog Lone Wolf: advert-body-1 by B&B Studio

A simple and eye catching brand identity for BrewDog’s new spirits arm, Lone Wolf, has been unveiled by B&B, featuring a wolf’s head distilled down to its purest geometric elements.

The identity is designed to reflect the purity of BrewDog’s products and its aim to disrupt the spirits sector. The Lone Wolf identity, created by B&B, will be used across the brand’s marketing collateral.

B&B is also working with Lone Wolf to design packaging for its range of gin, vodka and whisky, which looks set to be revealed later this year.