Supercell: advert-body-1 by Barton F. Graf
- Location:
Three weeks ago, Supercell revealed that the Builder – arguably the game’s hardest working and most integral character, responsible for building (and rebuilding) players’ bases, weapons and structures – left the game to search for a place where his creations might last longer than the next battle.
The announcement of his departure on YouTube has already been viewed more than 60m times. Throughout his search, which he’s been chronicling on the Clash of Clans Instagram account, he’s traveled all across the globe in the real world, leaving behind unique structures in Brooklyn, NY, Seoul, Shanghai and London. Now, he’s made his way to California and built five more structures in Huntington Beach.
Five pop-up structures straight out of Clash of Clans: four working Water Cannons featuring triggers for water release and a 180-degree turning radius, and a 12x23-foot statue of the Giant (Clash of Clans’ massive warriors that have a slow and steady yet powerful approach and can notably soak up huge amounts of damage) made of beach-inspired materials.
Credits
Agency: Barton F. Graf
Gerry Graf –Founder/CCO
Jeff Benjamin – ECD / Partner
Richard Langhorne - Copywriter
Zack Madrigal - Art Director
Matty Smith – Copywriter (on Builder Leaves Video)
Owen Weeks – Writer (Social)
Mike Devine – Art Director (Social)
Scott Minniear – Writer (Social)
Corey Thomas - Designer
Elena Woznick – Designer
Sara Kastner – Project Manager
Josh Morse - Head of Integrated Production
Cameron Farrell - Executive Producer
William Herrick – Associate Producer
Andra Gould – Associate Producer (Social)
Jennifer Pannent – Head of Business Affairs
Matt Slamowitz – Editor (Social)
Kate Faux - Group Account Director
Mike Andreozzi - Account Director
Sunchia Eckert - Account Supervisor
Amanda Perring - Strategy Director
Quinn Morrissey - Brand Strategist
Helene Dick – Brand Strategist
Video Production Co: Psyop
Director: Trevor Conrad
Managing Director: Neysa Horsburgh
Executive Producer: Amanda Miller
Producer: Jamie Pastor
Music: Butter Music and Sound
Andrew Sherman - Owner/CCO
Ian Jeffreys - Managing Director/EP
Kristin Kuraishi - Producer
Sound Design: Trinite
Brian Emrich - Sound Designer
Sound Mixing: Heard City
Sound Engineer - Evan Mangiamele, Elizabeth McClanahan
Experiential Production: Ghost Experiential
Jason Scharf – Lead Producer, Experiential
Jonathan Waks – Producer, Experiential
Location Production Services: Becore
Fabricator: Atomic Props and Effects
Facebook AR Lens Production Co: Psyop
Creative Director: David Chontos
EPs: Matthew Seymour / Amanda Miller
Producer: Jamie Pastor
