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Dairy Queen: Bumper Car by Barkley

Agency: Barkley
Date: May 2016
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What did they come for? The new Funnel Cake a la mode.

Where did they come from? The carnival.

Vehicle of choice? The classic, rubber-wrapped, sparks-flaying two-seater we all remember and love.

In its latest spot, DQ announces itself as the new home of Funnel Cake a la Mode with a fun summer journey. In the 60-second national spot which launched on May 30, a father and son bust out of the bumper car rink and make their way to the DQ. They plow through stuffed animals, pass a mullet-wearing Funnel Cake vendor, and weave in and out of traffic to get their Funnel Cake a la mode...Only to be topped by a mother and daughter team making their Funnel Cake pilgrimage in an actual teacup.

Credits

ECD: Jason Elm

VP CD: Berk Wasserman, Brad Jungles

ACD: Joe DeSalvo

ACD: Kyle Anthony

Senior Producer: Melany Esfeld

Strategy Director: Chris Cardetti

Account Director: Kylie Legree

Account Supervisor: Kyle Rodriguez

Director: Chris Woods

Production Company: Hungry Man

Editorial: Cutters, Matt Walsh

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