What did they come for? The new Funnel Cake a la mode.
Where did they come from? The carnival.
Vehicle of choice? The classic, rubber-wrapped, sparks-flaying two-seater we all remember and love.
In its latest spot, DQ announces itself as the new home of Funnel Cake a la Mode with a fun summer journey. In the 60-second national spot which launched on May 30, a father and son bust out of the bumper car rink and make their way to the DQ. They plow through stuffed animals, pass a mullet-wearing Funnel Cake vendor, and weave in and out of traffic to get their Funnel Cake a la mode...Only to be topped by a mother and daughter team making their Funnel Cake pilgrimage in an actual teacup.
ECD: Jason Elm
VP CD: Berk Wasserman, Brad Jungles
ACD: Joe DeSalvo
ACD: Kyle Anthony
Senior Producer: Melany Esfeld
Strategy Director: Chris Cardetti
Account Director: Kylie Legree
Account Supervisor: Kyle Rodriguez
Director: Chris Woods
Production Company: Hungry Man
Editorial: Cutters, Matt Walsh