Sunsweet Growers: Inside Out by Barker

New York-based independent advertising agency Barker announced today that it has been named agency of record for Sunsweet Growers Inc., an iconic prune cooperative based in Yuba City, California. The agency won the account after a robust formal review process. BARKER’s AOR responsibilities will include leading strategy, creative and social media across the Sunsweet brand portfolio of products in the US.

Barker is launching work for the 100-year-old brand, which begins with a 30-second TV spot. The spot can be viewed and downloaded here. The ad was inspired by the connection between Sunsweet’s brand promise of helping consumers feel good, the benefits of Sunsweet’s Amaz!n Prunes and the rise of proactive daily health and wellness routines.

The new spot features an original song written by Barker’s Founder and chief idea officer, John Barker. The music was recorded by a group of independent Nashville-based musicians who recorded the song with an Americana-driven sound, to keep it authentic to Sunsweet’s heritage.