Sinus Buster: Buster Faces by Baiocco and Maldari Connection

To promote Sinus Buster, a homeopathic product that users chili pepper to help relieve sinus congestion, Brooklyn agency Baiocco and Maldari Connection has created a video for the brand that shows why its spray isn't for the faint of heart. Running under the strapline "first you'll hate us, then you'll love us," the spot shows people who must overcome the shock of Sinus Buster before they can experience the relief it provides.