The Drum Awards Festival - PR

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To promote Sinus Buster, a homeopathic product that users chili pepper to help relieve sinus congestion, Brooklyn agency Baiocco and Maldari Connection has created a video for the brand that shows why its spray isn't for the faint of heart. Running under the strapline "first you'll hate us, then you'll love us," the spot shows people who must overcome the shock of Sinus Buster before they can experience the relief it provides.


CCO: Rob Baiocco

CD: Dave Giles, Gary Ennis

AD: Dave Giles, Quentin Weil, Phebe de Guzman

CW: Rob Baiocco, Kelly Chodkowski, Renata Baiocco

Video Director: Dave Giles

Video DP: Greg Neumier

Exec Producer: Lana Pennino

Audio: Hobo Audio Stephen Davis Engineer Launch

Web Design: Dave Giles

Account: Maureen Maldari, Katelyn Lurvey, Denise Garcia, Caroline Thornburgh