NSPCC: Guardians by Atomic London

Client: NSPCC
Date: May 2018
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Atomic has launched a hard-hitting NSPCC campaign urging people to leave a gift in their will. The advertising campaign for the NSPCC’s legacy platform is designed to inspire its supporters, volunteers and the public to leave a gift for children in their will.

The 30-second TVC by independent creative agency Atomic, and directed by Chris Palmer of Gorgeous, has been created to appeal to a baby boomer audience who are warm to children’s charities but may not have considered legacy giving before.

The campaign, which includes print and digital activation, invites people to become a guardian and protect future generations. It celebrates the role of the donor in helping to keep children safe through choosing to leave a gift in their will to the NSPCC.

Credits

ECD: DAVE HENDERSON & GUY BRADBURY

CREATIVE: DAVE HENDERSON & GUY BRADBURY

DIRECTOR: CHRIS PALMER

PROD CO: GORGEOUS

VISUAL EFFECTS: TOM SPARKS

SOUND: WAVE

PRODUCER: SPRU ROWLAND

ACCT MANAGEMENT: FRANK MORRIS / LEIGH ROBERTS

CLIENT: ADAM MORECROFT

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