Atomic has launched a hard-hitting NSPCC campaign urging people to leave a gift in their will. The advertising campaign for the NSPCC’s legacy platform is designed to inspire its supporters, volunteers and the public to leave a gift for children in their will.
The 30-second TVC by independent creative agency Atomic, and directed by Chris Palmer of Gorgeous, has been created to appeal to a baby boomer audience who are warm to children’s charities but may not have considered legacy giving before.
The campaign, which includes print and digital activation, invites people to become a guardian and protect future generations. It celebrates the role of the donor in helping to keep children safe through choosing to leave a gift in their will to the NSPCC.
ECD: DAVE HENDERSON & GUY BRADBURY
CREATIVE: DAVE HENDERSON & GUY BRADBURY
DIRECTOR: CHRIS PALMER
PROD CO: GORGEOUS
VISUAL EFFECTS: TOM SPARKS
PRODUCER: SPRU ROWLAND
ACCT MANAGEMENT: FRANK MORRIS / LEIGH ROBERTS
CLIENT: ADAM MORECROFT