i newspaper: See Every Angle by Atomic London

Atomic London has created an audacious campaign for i News – 'See Every Angle'. Featuring striking graphics and pithy thought-provoking copy, the campaign showcases nine famous faces from the worlds of politics, film, sport and media including Kim Jong Un, Mark Zuckerberg, Meghan Markle and the recently crowned queen of acting - Olivia Colman.

Designed to highlight the newspaper’s unswerving commitment to impartiality, the See Every Angle campaign utilises three different colours to represent different viewpoints, and three different descriptions of the famous person’s character. The idea is that readers should make up their own mind from the facts presented, rather than be influenced by an opinion in newspaper editorial.