Feels Good To Be Home by Atomic London

Date: Sep 2019
Your Vote
Overall Rating
Opps, please vote again
22 votes

Homebase has launched its first advertising campaign since revamping its marketing strategy following a tumultuous few years for the retailer.

Last year the retail park veteran announced it was to close 42 of its stores across the UK, as it joined a string of high street retailers facing uncertainty.

When Homebase appointed Atomic in July of this year, it signalled a new marketing approach for the retailer as it endeavoured to solidify its future. The brand has previously worked with the likes of Leo Burnett.

To dovetail with Homebase's Autumn launch of furniture and accessories, the campaign seeks to reposition its products into the higher quality category, through the launch of a new creative platform - ‘Feels Good To Be Home.’

The TV spot sees a couple in their garden, enjoying the last of the summer, surrounded by all their Homebase summer products. However, in the typical British way, the clouds form over the couple must rush indoors, as autumn approaches. 'Welcome back doors' the ad says, as the couple take shelter inside, surrounded by their homebase products from the autumn range.



Creative Director / Creative Partner – Dave Henderson

Creative Director / Creative Partner – Guy Bradbury

Creative Director of Design: Pete Mould

Strategy Director – Steve Hopkins

Business Director – Louise Rudaizky

Account Director – Lisa Allen-St Hill

TV Producer – Raluca Anastasiu


Directors – Andrew Gaynord

Production Team

Producer – Max Yeoman

Prod Co – Daisy Mostyn

DOP – Stuart Bentley

Sound – Jonny Stothert

VFX – Bernie Newton


Chief Marketing Officer – Lisa Tickle

Brand Marketing Manager – Amanda Clift

Marketing Executive – Joanne Ronner-McGinn

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.