Feels Good To Be Home by Atomic London
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Homebase has launched its first advertising campaign since revamping its marketing strategy following a tumultuous few years for the retailer.
Last year the retail park veteran announced it was to close 42 of its stores across the UK, as it joined a string of high street retailers facing uncertainty.
When Homebase appointed Atomic in July of this year, it signalled a new marketing approach for the retailer as it endeavoured to solidify its future. The brand has previously worked with the likes of Leo Burnett.
To dovetail with Homebase's Autumn launch of furniture and accessories, the campaign seeks to reposition its products into the higher quality category, through the launch of a new creative platform - ‘Feels Good To Be Home.’
The TV spot sees a couple in their garden, enjoying the last of the summer, surrounded by all their Homebase summer products. However, in the typical British way, the clouds form over the couple must rush indoors, as autumn approaches. 'Welcome back doors' the ad says, as the couple take shelter inside, surrounded by their homebase products from the autumn range.
Credits
Agency
Creative Director / Creative Partner – Dave Henderson
Creative Director / Creative Partner – Guy Bradbury
Creative Director of Design: Pete Mould
Strategy Director – Steve Hopkins
Business Director – Louise Rudaizky
Account Director – Lisa Allen-St Hill
TV Producer – Raluca Anastasiu
Directors
Directors – Andrew Gaynord
Production Team
Producer – Max Yeoman
Prod Co – Daisy Mostyn
DOP – Stuart Bentley
Sound – Jonny Stothert
VFX – Bernie Newton
Clients
Chief Marketing Officer – Lisa Tickle
Brand Marketing Manager – Amanda Clift
Marketing Executive – Joanne Ronner-McGinn
