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Asics: In My Shoes by Asics

Agency: Asics
Client: Asics
Date: Oct 2020
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To coincide with World Mental Health Day 2020, Asics EMEA is sharing inspiring stories from people who have discovered the benefits of sport and movement on their mental wellbeing.

The ‘In My Shoes’ audio stories are designed to be listened to on the move, so people can literally experience what it’s like to put themselves in the shoes of the storyteller.

The running shoe company is organising a virtual run to mark the day of awareness which supports mental and physical wellness, especially in the midst of a global pandemic.

With four run categories—3km/ 5km/ 10km/ 20km—to choose from, the virtual run takes place across Singapore, Thailand, Philippines, Cambodia, Vietnam and Indonesia.

Asics is inviting participants "to run in solidarity" and raise awareness of mental health issues, as well as how to take care of ourselves and each other.