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Love is Learned by Arts & Letters Creative Co

Date: Nov 2020
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One Love Foundation, a non-profit dedicated to educating young people about the signs of healthy and unhealthy relationships, recently launched “Love is Learned” a new campaign highlighting that love isn’t simply something we know, but rather a skill that we learn and that takes ongoing work and practice.

The campaign, created by Arts & Letters Creative Co., brings valuable awareness to One Love’s mission by showcasing the diversity of love that exists. The animated spot guides young people toward a safe haven to learn, ask questions and express themselves while they navigate the complexities of relationships.

The illustrated campaign, directed by Kristian Mercado and produced by Not To Scale, represents the diverse reality of relationships that are a part of today’s youth. From the cast of characters to the styles of the animation to the bespoke track, each pairing helps communicate the journey kids are on when it comes to navigating the nuance of relationships.

The campaign will be integrated across One Love communications, website and educational workshops, and includes a 30-second film, a 15-second cutdown, social content, streaming audio and digital creative.

Credits

Agency: Arts & Letters Creative Co

Founder/ECD: Charles Hodges

ECD: Danielle Flagg

Director of Production: Letitia Jacobs

Executive Producer: Cameron Farrell

Managing Director: Rich Weinstein

Group Business Director: Kristin Postill

Business Director: Julie Carroll

Director of Strategy: Andy Grayson

Strategy Director: Zach Wootton

Creative: Gabriella Narvaez

Creative: Alana Robinson

Creative: Marco Kaye

Creative: Whitney Repole

Music Supervisor: Cam DiNunzio

Producer: Zack Sabin

Business Affairs: Lenora Cushing

Not To Scale

Director - Kris Merc

Executive Producer - Katrina Lofaro

Senior Producer - Lisa Muñoz

Storyboard Artist - Emily Hsu

Writer - Juan Arroyo

Lead Character Designer - Ditte Wad

Character Designer - Angelica Agelviz

Character Designer/Animator - Cris Weigandt

Designer - Nick Brooks

Character Animator - Blake Patrick

Character Animator - Jessica Milazzo

Designer/Animator/Lead Compositor - Max Strizich

Animator/Compositor - Salih Abdul-Karim

Butter

CCO: Andrew Sherman

Managing Director / EP: Ian Jeffreys

ECD: Aaron Kotler

Senior Producer: Renée Massé

Composer: David Senécal

Heard City

Sound Designer / Mixer: Evan Mangiamele

Producer: Andi Lewis