Love is Learned by Arts & Letters Creative Co

One Love Foundation, a non-profit dedicated to educating young people about the signs of healthy and unhealthy relationships, recently launched “Love is Learned” a new campaign highlighting that love isn’t simply something we know, but rather a skill that we learn and that takes ongoing work and practice.

The campaign, created by Arts & Letters Creative Co., brings valuable awareness to One Love’s mission by showcasing the diversity of love that exists. The animated spot guides young people toward a safe haven to learn, ask questions and express themselves while they navigate the complexities of relationships.

The illustrated campaign, directed by Kristian Mercado and produced by Not To Scale, represents the diverse reality of relationships that are a part of today’s youth. From the cast of characters to the styles of the animation to the bespoke track, each pairing helps communicate the journey kids are on when it comes to navigating the nuance of relationships.

The campaign will be integrated across One Love communications, website and educational workshops, and includes a 30-second film, a 15-second cutdown, social content, streaming audio and digital creative.