Progressive: Parentanormal by Arnold Worldwide
- Location:
New spots from Progressive’s 'Parentamorphosis' campaign highlight Progressive’s homeowner’s insurance in a funny way just in time for Halloween.
The campaign pokes fun at the idea that young adults will slowly morph into their parents after buying their first home. It aims to highlight Progressive’s insurance package.
The 'Parentamorphosis' campaign consists of two spots, ‘Restaurant’ and ‘Parentanormal Activity’. ‘Restaurant’ depicts a double date between two couples, one of the couples completely embarrassed by their friends’ parent-like behavior when discussing home and auto insurance. ‘Parentanormal Activity’ is set to an eerily-themed soundtrack and exhibits a husband’s bizarre behavior and obsession with talking about their insurance policy after the couple moves into their new home.
The latest in the Progressive series shows how Progressive and Arnold Worldwide have harnessed humor to drive home the company’s messaging and offerings.
Credits
Client: Progressive
Jeff Charney, Chief Marketing Officer
Meghan Walsh, Business Leader of Creative Management
Sandy Supler, Marketing Manager
Jeanine Delsanter, Senior Marketing Specialist
Bruce Perlman, Integrated Marketing Business Leader
Lauren Barger, Director, Consumer Marketing Strategy
Agency: Arnold Worldwide
Icaro Doria, Chief Creative Officer
Sean McBride, EVP Executive Creative Director
Gregg Nelson, SVP Group Creative Director
Michael Sullivan, VP Creative Director
Zac Milner, Associate Creative Director
Doug Harry, Associate Creative Director – Art
Sean Vernaglia, SVP Executive Producer
Danielle Balanov, Production Assistant
Danielle Ivicic, Head of Business Affairs
Val Bettini, EVP Marketing Director
Alex McSweeney, Marketing Director
Aidan Keefer, Marketing Manager
Brya Capell, Senior Project Manager
Production:
Adam and Dave, Directors – Arts & Sciences
Michael Gioulakis, Director of Photography
Marc Marrie, Managing Partner, EP
Mal Ward, Partner, Managing Director
Kristin Porter, Line Producer
Cosmo Street, Editorial
Aaron Langley, Editor at Cosmo Street
Anne Lai, Producer
Zero VFX, Post Production
Meg Bailey, EP at Zero VFX
Rob Bessette, Colorist at Finish Editorial
Singing Serpent, Music & Sound Design
Dennis Culp, Executive Producer, Singing Serpent
Mike Secher, Engineer/Sound Designer at Soundtrack
