Jergens: advert-body-1 by Arnold Worldwide
- Location:
In a new national campaign, 'Let Your Beautiful Shine', Kao USA Inc’s Jergens applauds morning routines and acknowledges that with its products, your individual beauty can shine through everyday. The campaign comes to life through TV, online video and social components.
Actress and comedian Leslie Mann reprises her comedic role as brand spokesperson in two campaign spots, 'Chat' and 'Bathroom Boundaries', made by creative agency Arnold Worldwide. The spots feature the addition of her real-life daughter, Maude Apatow, which adds a quirky mother-daughter element. By having Maude be part of the 'Let Your Beautiful Shine' campaign, Jergens taps into a younger audience while staying true to its long-standing heritage.
Credits
Agency: Arnold Worldwide
Jennifer Alfson - executive creative director - Arnold Worldwide
Katie Young and Chris Chao - group creative directors - Arnold Worldwide
Kyle Lynah and Sara Easterling - art directors - Arnold Worldwide
Laura Linthicum - copywriter - Arnold Worldwide
Amy Shaw and Alissa Feldbau - producers - Arnold Worldwide
Rohini Sahni - planner - Arnold Worldwide
Shaunda Slade - business affairs - Arnold Worldwide
Tenny Pearson, Jessica Miranda, Marie-Laure Davy, and Valeene Wilson - marketing - Arnold Worldwide
Broadcast production
Hungry Man - production company
Kevin Byrne, Mino Jarjoura, Dan Duffy, Caleb Dewart, and Jacki Sexto - executive producers
Matt Lefebvre - line producer
Bryan Buckley - director
Craig Owens - 1st art director
Scott Henriksen - director of photography
Arcade Edit - editorial company
Andrew Cravotta - producer
Jeff Sferruzzo and Ali Mao - editor
Honeymix - sound design
Eric Thompson - engineer
Co3 - color company
Tim Masik - colorist
Sizzer Amsterdam - music
PPC London - VFX
Print production
Vicky Wohlfarth - executive print producer:
Susana Marquez - print production supervisor
Dan Forbes - photographer
Noho productions - production company
Impact Digital - retouching company
