Brown-Forman: advert-body-3 by Arnold Worldwide
- Location:
Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished.
Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers.
The campaign makes the point that even though Gentleman Jack is a step up in refinement, it’s still from the same people who make Jack Daniel’s, and it’s still made for friends of the brand. Launched nationally on June 5, 2017, the multi-channel effort comes to life through TV, print, influencer partnerships and social media.
Directed by Malcolm Venville, the national TV spot is reminiscent of a “Vanity Fair” photo shoot and features the actual distillery workers from Lynchburg, TN, dressed to the nines and looking distinguished among their usual surroundings. The film reminds viewers that even though they take the time to mellow the Tennessee Whiskey for Gentleman Jack twice, the first and foremost ingredient is, as always, the very genuine people of Lynchburg.
Credits
Wade Devers – Managing Partner, Executive Creative Director – Arnold Worldwide
Chris Valencius – SVP, Creative Director/Art Director – Arnold Worldwide
Gregg Nelson – VP, Creative Director/Copywriter – Arnold Worldwide
Jack Miller – Copywriter – Arnold Worldwide
Jon Drawbaugh – Director of Integrated Production – Arnold Worldwide
Ingrid Adamow – Integrated Producer – Arnold Worldwide
Julie Powell – Print Producer – Arnold Worldwide
Jake Williams – Assistant Broadcast Producer – Arnold Worldwide
Anne Joynt – Business Affairs – Arnold Worldwide
Jessica Newton – Social Content – Arnold Worldwide
Kyle Beaudouin – Social Content – Arnold Worldwide
Vaughn Allen – Planner – Arnold Worldwide
Paul Nelson – Marketing– Arnold Worldwide
Mallory Brannan – Marketing – Arnold Worldwide
