Mercedes-Benz: The Journey That Changed Everything by antoni garage

Date: Mar 2019
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Bertha Benz, the wife and business partner of Mercedes-Benz founder Carl Benz, was an automotive pioneer, and a campaign by the automaker honors her memory on International Women’s Day.

The four-minute film, ‘The Journey that Changed Everything’, chronicles Bertha Benz’s journey in her primitive carriage, in what is considered the world’s first long-distance drive. The global brand film celebrates the confidence and vision of Bertha Benz, who was instrumental in Mercedes-Benz’ foundation.

The film tells of the day Bertha Benz drove from Mannheim to Pforzheim, Germany in 1888. Early one morning, Bertha took her two sons out for the 12-hour, 106-km / 65-mile trip. She understood the potential of her husband’s invention and was determined to prove it worked at a time when people were skeptical of this new technology.

Shot like a classic Western with modern stylization, the film conveys the fear and confusion of the people who witnessed Bertha’s incredible journey, and dramatizes one of her stops along the way. As she drives into a small town, a girl yells that there is a “witch” coming. Entering town, the motorized carriage breaks down.

Mechanics didn’t exist, so she went to the pharmacy to find fuel. She tracked the pharmacist down in the local tavern and requested 10 liters of ligroin to get it moving again. Even as the townspeople looked upon her with a mix of wonder and disgust, she soldiered through the moment, using her hat pin to clear fuel lines, and her garter for insulation before successfully driving off. Through her dedication, she paved the way for the invention of the Benz Patent Motor Car.

Credits

CLIENT NAME: Daimler AG

BRAND NAME: Mercedes-Benz

Head of Global Campaigns and Product Content, Mercedes-Benz

Damir Maric

Manager International Campaigns, Mercedes-Benz

Boris Helms

Campaign Development / Creation

Marketing Communications, Mercedes-Benz

Daniel Ritsch

ADVERTISING AGENCY: antoni_garage

Managing Director

Sven Dörrenbächer, Matthias Schmidt, Jörg Schultheis

Executive Creative Director

Marcell Francke, Tilman Gossner, Veit Moeller

Creative Director

Alice Bottaro

Writer

André Santa Cruz

Creative Director Digital

Juliane Krause-Akelbein

Strategist

Alicia Gaworska

Client Service Director

Steffen Schumann

Account Director

Rebecca Otte-Sander

Account Manager

Yvonne Mielke

Agency Producer

Sebastiaan Peters, Marcus Wetschewald

Motion Design

Antonio Afonso

FILM PRODUCTION

Production Company

Anorak Film

Managing Director

Christiane Dressler

Executive Producer

Christoph Petzenhauser

Producer

Christoph Petzenhauser, Bjoern Levy-Krueger

Director

Sebastian Strasser

Director of Photography

Justin Brown

Post-production Supervisor

Christian Wegehinkel

Service Production

Icon Films

EDITING COMPANY

Trim Editing | Slaughterhouse Berlin

Editor

Thomas Grove Carter

Colorist

Benedikt Hugendubel

Assistant Colorist

Romola Davies

SOUND STUDIO

Slaughterhouse Berlin

Producer Sound

Raife Burchell | Dirty Soup

Sound Designer/Mixer

Florian Kruse

MUSIC

Music

Steve Slides & Steffen Thum

Music Coordinator

Raife Burchell | Dirty Soup

POST PRODUCTION

The Mill London

Producer

Justin Stiebel

VFX Supervisor

Dan Williams

2D Lead

Carl Norton

Matte Painting

Can Y. Sanalan

MEDIA AGENCY

AMQ

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Added 18 October 2019
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