Mazda Motors UK is raising awareness of its new MX-5 RF – the hard-top version of its MX-5 roadster – with a new out of home campaign by creative agency Antidote.
The campaign, to run in OOH large format UK-wide for two weeks from 28 August, has been designed to emphasise the beauty of the new model. In a series of five executions, the MX-5 RF is featured looking its very best beneath a series of different headlines, each designed to drive recognition of the RF.
Kim Crawford, Marketing Communications Manager at Mazda Motors UK says: “The challenge is one of awareness and creating a distinction between the famous soft top and the new RF. The result is a beautifully-executed campaign to show off a simply beautiful car.”
Creative Director: Tim Ashton
Art Director: Toby Derham
Copywriter: Toby Derham
Designer: Chris Benson
Media planning: Mindshare