Mazda: MX-5 RF Roadster OOH by Antidote

Agency: Antidote
Client: Mazda
Date: Aug 2017
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Mazda Motors UK is raising awareness of its new MX-5 RF – the hard-top version of its MX-5 roadster – with a new out of home campaign by creative agency Antidote.

The campaign, to run in OOH large format UK-wide for two weeks from 28 August, has been designed to emphasise the beauty of the new model. In a series of five executions, the MX-5 RF is featured looking its very best beneath a series of different headlines, each designed to drive recognition of the RF.

Kim Crawford, Marketing Communications Manager at Mazda Motors UK says: “The challenge is one of awareness and creating a distinction between the famous soft top and the new RF. The result is a beautifully-executed campaign to show off a simply beautiful car.”


Creative Director: Tim Ashton

Art Director: Toby Derham

Copywriter: Toby Derham

Designer: Chris Benson

Media planning: Mindshare

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