Agency: Anomaly
Client: Sonos
Date: Feb 2017
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Sonos is plugging its home sound system in a 90-second ad that debuted during the Grammy Awards. The spot explores the "silent home" epidemic that's been caused by everyone's obsession with cell phones, a problem that Sonos argues has led to eerily quiet households where nobody enjoy's one another's company. The speaker brand is positioning its products as cures for the "silent home" since music brings people together.