advert-body-1 by Anomaly
- Location:
Rimowa, the luxury travel brand under LVMH, and agency partner Anomaly released the first part of its first-ever global integrated campaign to celebrate its 120th anniversary.
The campaign entitled, “Never Being Still” features its global ambassadors to celebrate the mindset that mastery is a never-ending journey, and that no one builds a legacy by standing still. Among those ambassadors: Roger Federer, Virgil Abloh (mens artistic director at sibling brand Louis Vuitton),model and activist Adwoa Aboah, international chef and restauranteur Nobu Matsuhisa, and Dior Men’s jewelry designer and creative director Yoon.
Among the content to be made for the brand celebration, a five-part film series shot by 5 different directors in for cinema and online, traditional and digital OOH, social and digital content, online experience and live event and retail activations. The brand’s internal creative team worked with Anomaly’s internal creatives for 7 markets: USA, China, HK, Japan, Germany, UK, and France.
Frank Hahn, executive creative director at Anomaly Berlin, said of the film-by-committee: "Why settle on one director if you can work with five? We decided to work with five film directors to bring the genuine stories of five famous individuals to life. From Nobu’s Japanese tale to Adwoa’s story of transformation to Virgil’s experimental travel journey.
Hahn added that the campaign was "a production maze and marvel on all levels. The campaign culminates in a collected anthem film with the contribution of all five directors. A powerful manifestation to keep moving."
Credits
Rimowa Credits:
Chief Brand Officer: Hector Muelas
Head of Global Marketing: Jenny Huang
Head of Marketing: Christof Hildebrandt
Marketing Manager: Gaelle Appelmans
Global Content & Creative Manager: Yannis Henrion
Global Senior Copywriter: Nicole Rodriguez Woods
Anomaly Credits:
Executive Creative Director: Frank Hahn
Creative Directors: Sebastian Lyman, Nikolaus Ronacher, Paulo Martins
Executive Producer: Stefan Bader
Producers: Stefan Bader, Agostino de Martino
Print Producer: Davor Brkan
Production Assistant: Svenja Handke
Account Director: Tania Delamotte
Account Manager: Julia Saumande
Strategist: Anneliese Rapp
Art Director: Mayara Schmidt, Jan Volpp
Film Credits:
BWGTBLD Berlin
Virgil Abloh
- Director: Dexter Navy
- DOP: Stuart Winecoff
- Editor: Will Town
- Executive Producer: Philipp Ramhofer
- Line Producer: Emily McEvoy
Nobu Matsuhisa
- Director: Jared Knecht
- DOP: Kristof Brandl
- Editor: Jacob Ipsen
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- Executive Producer: Jakob Preischl
- Line Producer: Ivo van Riet, Sebastian Cordes
Roger Federer
- Director: Karim Huu Do
- DOP: Nicolas Karakatsanis
- Editor: Chris Zimmermann
- Executive Producer: Jakob Preischl, Philipp Ramhofer
- Line Producer: Ivo van Riet
ICONOCLAST Germany
Adwoa Aboah
- Director: Jonas Lindstroem
- DOP: Rina Yang
- Editor: Leila Sarraf
- Executive Producer: Nils Schwemer
- Line Producer: Emily Rudge, Jannis Birsner
- Production Manager: Leyli Khatebzadeh
Yoon
- Director: I AM HERE
- DOP: Paul .zgür
- Editor: IAMHERE & Michael Weicker
- Executive Producer: Nils Schwemer
- Line Producer: Emily Rudge, Jannis Birsner
- Production Manager: Leyli Khatebzadeh
TOTALWORLD
Photographer: Brett Lloyd
Agent: TOTAL WORLD
Retouch: TOUCH DIGITAL
NHB Post Production Berlin - Anthem film
Editor: Christian Zimmermann
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Colourist: Julien von Schultzendorff
VFX: Nhat Quang Tran, Tobias Horvath, Norman Struwe, Marvin Sprengel, Tany Heider,
Andreas Petri
Producer: Julia Christin Saure
Sound: Wenke Kleine-Benne
Audio Producer: Steffen Stark
Music by Jacques Greene, courtesy of LuckyMe
