Snickers: advert-body-1 by AMV BBDO

Elton John is back with a bang in a new multi-million pound Snickers ad campaign, as you’ve never seen him before. The ad sees Elton venture into the hip hop genre as the personification of American artist, Boogie, amid a rap battle, when he’s lost his edge due to hunger.

The film kicks off at a house-party with an MC battle featuring up-coming talent, Emarr Kuhomano and Monique Lawz, before Elton steps up to the plate wearing his iconic red glitter jacket and glasses. Out of place in a cipher, Elton lets rip one of his biggest hits ‘Don’t go breaking my heart’, while the crowd look puzzled. Oxford-born UK rapper Femi Nylander takes matters into his own hands, getting the beat back on track by offering Elton a Snickers bar – wherein the real Boogie returns on form.

The campaign was created by AMV BBDO, and directed by Andreas Nilsson. Anne Batz and her team at Talent Republic collaborated with Mars Wrigley Confectionery UK and AMV BBDO on the campaign and were pivotal in securing the stellar line-up of talent.

It will air in 60- and 30-second cinema and TV spots from 1 September across the UK, US, Germany and Russia. Additional behind the scenes content and unseen video snippets will be released over the next few days, available to view via the Snickers website and Facebook channel.

This latest ad builds on the advertising campaigns previously spearheaded by celebrities Joan Collins, Stephanie Beacham, and Rowan Atkinson as Mr Bean – in which we saw Mr Bean as a particularly ill-suited Kung Fu Master.