Sheba: The Cats That Rule the World by AMV BBDO

Off the back of the popularity of 'Prison Cat', 'Military Cat', and 'Adventure Cat', two new episodes of the documentary series 'The Cats That Rule The World' directed by Academy Award Nominee Geoffrey O’Connor (Louis Theroux’s Weird Weekends, Surviving America’s Most Hated Family) are now available on YouTube.

Created by AMV BBDO for Sheba, the documentary series explores the profound and redemptive bonds that form between cats and their parents, and reveals cat’s real and surprising superpower – the ability to reduce stress and provide unconditional love and emotional comfort.

In Japan Cats, the director explores the peerless place held by cats in Japanese culture, and in Hollywood Cats, lifts the lid on feline Hollywood royalty and their A-list lifestyles.