Agency: AMV BBDO
Date: Nov 2016
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Sainsbury’s three-minute musical number narrated by James Corden looks to win over the hearts of shoppers this Christmas.

The upbeat musical number follows a day in the life of a stressed dad who resorts to building toy clones of himself to perform his daily chores and spend more time with his family.

Credits

Creative director: Toby Allen, Jim Hilson

Art Director: Andy Clough

Copywriter: Richard McGrann

Agency planner: Craig Mawdsley

Account team: Leona McNally, Nikki Peddie, Aliya Brijnath

Agency producer: Rebecca Scharf, Trish Russell, Nikki Holbrow

Media: PHD

Media planner: Becci Dive, Lucy Brown

Production company: Passion Pictures

Animation director: Sam Fell

Animation production company producer: Glenn Holberton

Animator: Andy Biddle, Gary Cureton, Jeff Newitt, Ange Palethorpe

Post production company: Care of Passion

Puppet makers: Mackinnon & Saunders

Production designer: Andy Farago, Clockwork Frog

Food director: Helen Downing, Pulse Films

Food producer: Lucy Kelley, Pulse Films

Audio post production: Owen Griffiths, Jungle

Composer: Bret McKenzie

Singer: James Corden

Arranger: Matt Dunkley