Plan International UK: We All Bleed by AMV BBDO
- Location:
Plan International UK has introduced miniature sanitary pads called Plaster Pads to destigmatize menstruation.
The campaign is conceptualised by AMV BBDO and the Plaster Pads will be printed with slogan 'after all blood is blood' emphasizing on the normalcy of periods. The campaign will use the hashtag #weallbleed to further reiterate the same message.
Credits
Project: Plaster Pads
Client name & job title: Plan International UK
Creative Agency: AMV BBDO
Creative Director: Toby Allen & Jim Hilson
Copywriter: Ben Polkinghorne
Art Director: Scott Kelly
Agency Planner: Alaina Crystal
Agency Account Man: Sarah Douglas, Anna Holloway, Camilla Ahwazian
Art Producer: Deborah McCartney, Fiona Bailey
Hero Visual Photographer: Sebastian Nevols
Pack Visual Photographer: Jack Lawson
