Mars Wrigley Confectionery has launched a new advertising campaign for Maltesers. Titled ‘Celebrating Similarities’, it taps into the iconic British brand’s purpose of uniting people through their similarities. This refreshing and thought-provoking campaign also seeks to challenge the stereotyping and misrepresentation of women, while always looking on the lighter side of life.
The two new adverts – titled ‘Accountant’ and ‘Powerpoint’— hero funny, real-life stories from everyday women of varying ages and sexualities. The ads will be broadcast across TV and digital channels.
‘Celebrating Similarities’ was created in conjunction with AMV BBDO and is a continuation of Maltesers commitment to represent the diversity of its customers through its marketing.