Virgin Holidays: advert-body-1 by AMV BBDO, HLA, ITN Productions & Manning Gottlieb OMD
- Location:
Virgin Holidays is boldly going where no brand has gone before – by attempting to shoot the world’s first live-streamed global advertisement from 18 different locations all around the world.
The ambitious undertaking will see more than 90 production crew film simultaneous scenes as varied as surfing in Hawaii, riding the Pacific Coast highway in San Francisco and snorkelling in Barbados – all whilst it is edited live into a 60-second video at ITN Productions’ Master Control Room in central London.
The live advert is the launch moment for the biggest brand refresh in Virgin Holidays 31-year history. A new marketing platform – ‘Seize The Holiday’ - is set to replace the wildly popular Unleash Your Mojo proposition that has been running since 2013.
The new campaign is designed to show a UK audience that people just like them are experiencing their ideal holidays, at this very moment – with a strong call to action for them to Seize The Holiday.
The advert will launch during The X Factor as part of ITV’s Proud to Present initiative and be introduced by a bespoke creative voiceover. In addition to extensive television scheduling the new campaign will also run across VOD, OOH, Press, Radio, Digital, Mobile, YouTube, Facebook, Instagram and Twitter.
Credits
AMV BBDO Creatives: Ant Nelson, Mike Sutherland
HLA Director: Simon Rattigan
Additional Credits: Virgin Holidays:
Managing Director: Mark Anderson
Vice-president of Customer and Marketing: Claire Cronin
Head of Brand, Customer Marketing and Reputation: Jay Kossifos
AMV BBDO: Production: Anita Sasdy, Frankie Burwell-Wright
Account Management: Richard Arscott, Alex Bird, Alicia Lowndes, Ned Paterson, Vanessa Wise
Strategy: Lilian Sor, Matt Jones
Project Management: Sabrina Coreeba
ITN Productions: Head of Commercials: Adam Barnett
Exec Producer: Jemma Cassey
Production Managers: Nancy Eite-Cooper, Emma Copeland
Technical Director: Steve Gore-Smith
Gallery Director: Jon Bennett
Account Management: Katrina Bozicevich, Tainah de Pauli, Becca Peachey, Mark Linnett
Strategy: Zehra Chatoo Investment: Sam Ashlin, Jaimee Croot, Jon Smale
HLA: Director: Simon Rattigan
Exec Producer: Mike Wells
Production Manager: Daniel Carter
