Guinness Asia: Myth by AMV BBDO

AMV BBDO has created a new film and poster campaign for Guinness in the Southeast Asia region. The film ‘Myth’ broke earlier this week in Indonesia along with press in Singapore, which follows on from the OOH which ran earlier in the year.

‘Myth’ is based on a rumour that has circulated travel blogs and snowboarding forums for years. It is said that years ago, on the roof of Indonesia’s tropical landscape, someone was crazy enough to build a ski resort, high up on the Equator, in the unlikeliest place on Earth.

In support of the ‘Made of More’ brand positioning, ‘Myth’ and the three Tattoo poster executions will show how the brand celebrates those with the confidence to carve their own path.