Guinness Africa: advert-body-1
- Location:
Guinness is introducing a new beer created for the next generation of Guinness drinkers – Guinness Africa Special. Marking the first major innovation for the brand from within Africa for over 10 years, Guinness Africa Special combines the distinctive character of Guinness with the vibrant identity of modern Africa. It contains a blend of natural African extracts to give a vibrant and distinguishing flavour, making it alive inside.
To support the launch Guinness is unveiling “Alive Inside” - an 80 second film that encapsulates this spirit. It will break in Nigeria and online and will be accompanied by an out of home campaign.
In the film, created by AMV BBDO, a vibrant Ankara pattern is formed by the energy and creativity of the artistes featured. It flows throughout the film, connecting the cast of talented young Africans with one another until finally forming the bottle itself.
"Alive Inside" features a wide array of incredible African talent - dancers, models, musicians, DJs and artists, from Nigeria, Kenya and Ghana. Some well-known, others unearthed; each performing their unique skills.
Credits
Creative Director: Mike Schalit
Art Director: Sonny Adorjan
Copywriter: Milo Campbell
Additional Credits: Agency Planner: Tim Whirledge
Agency Account Man: Sam LeCoeur, Samantha Morgan, Danielle Betts
Agency Producer: Greg Kates
Media Agency: Carat
Media Planner: Leela Thakur
Production Company: Nexus
Director: Kibwe Tavares
Production Company Producer: Jeremy Smith
Post Production Company: The Mill, Factory 15