Ford: Night Swimming by AMV BBDO

When you think of pickup trucks you might imagine dusty rough terrains and rugged outdoorsy-type people, right? Ford and AMV BBDO have completely flipped this stereotype on its head and developed a beautiful and serene short film to capture the depths of their new Ranger truck.

‘Night Swimming’ features stunning underwater scenes of people wading the waters one evening in what, at first glance, appears to be a pool. Viewers witness the friends gliding around as ethereal lights shine all around them, illuminating the air bubbles and making everything appear to sparkle. As the group dips in and out of the waves, it becomes clear that they are actually in a lake surrounded by Ford trucks with the headlights on.

Directed by Adam Berg at Smuggler, the film was shot both in a creative studio and on location in Romania in late summer.