Ford: Heartbeat by AMV BBDO
- Location:
AMV BBDO’s pan-European campaign for Ford centres on a film that draws the analogy between the automaker’s Ford Liive vehicle maintenance service and the human circulatory system.
The film compares a business to the human heart and courier vans to the circulation of blood. When the red vans arrive on time the heart beats normally - when vans are reduced to a trickle, it slows and stops. But because Ford Liive keeps vans constantly on the road, the heartbeat of the business is soon beating healthier than ever when the vans return.
Ford Liive marks a step change for fleet customers, introducing a world where vehicle health data can be used to predict and schedule maintenance so that vans don’t break down in the first place, keeping them on the road and working.
The service brings together the connected vehicle, the customer, the dealer and Ford to identify, diagnose and quickly resolve any issues that may result in downtime – the third highest cost for running any fleet of vehicles.
Credits
Client: Ford of Europe
Brand: FORDLiive
Campaign title: Heartbeat
Client name: Peter Zillig, Director of Marketing
Client name: Richard Beard, CV Content & Brand Experience Lead
Client name: Steve Fletcher, CV Brand Content Manager
Client name: Owen Gregory, Director, Commercial Vehicle Aftersales
Creative Agency: AMV BBDO
CCO: Alex Grieve
ECDs: Nadja Lossgott, Nicholas Hulley
Creative Director & Writer: Martin Loraine
Agency planner: David Murray, Stephen Wallace
Agency account team: Tom Shattock, Roberto Ghidini, Catherine Stalker, Matt Thomas, Elliot Falconer
Agency producer: Romila Sanassy
Media agency: GTB/Mindshare
Production company: MJZ
Director: Nicolai Fuglsig
Production Co. Producer: Tim Wild
Post-production Company: nineteentwenty
Sound studio: 750mph
Audio Post-production: Sam Ashwell
Digital Design Company: RAPP
Digital & Social Art Director: Will Clark
Digital & Social Copywriter: Ryan Albuino
