Visa: Visa's Ultimate FIFA World Cup FOMO by AMV BBDO, Endeavor Global Marketing & Starcom Worldwide

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Visa, the Official Payment Services Partner of FIFA, today announced that professional footballer and face of Visa’s 2018 FIFA World Cup Russia™ global marketing campaign, Zlatan Ibrahimović, will return to the tournament with Visa and join football fans in Russia this summer.

“I have been telling the world that I will be at the 2018 FIFA World Cup Russia™ – Visa is now helping me and fans around the world get in on the action,” said Zlatan Ibrahimović, star athlete and FIFA World Cup™ legend. “Visa is innovative. Zlatan is innovative. Together, we are helping fans not miss a moment of the FIFA World Cup.”

Whether traveling to the tournament or watching from home, Visa’s fast and easy payments will help fans catch every moment of the FIFA World Cup™. In Russia, fans will spend less time in line and more time focused on the pitch, by utilizing the 3,500 point-of-sale terminals and 1,000 mobile concessionaires that have been equipped with the latest in payment innovation – whether it is a dip, tap or swipe. In addition to spending less time at checkout and more time focused on the matches, fans can also experience more of the excitement, with behind-the-scenes access that only Visa can provide.

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The Lost Ashes by TBWA\MCR

Added 19 September 2019
Agency: TBWA\MCR
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