Camelot: advert-body-2 by AMV BBDO
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Camelot, the operator of the National Lottery, has unveiled a new ad campaign which sees various people, including a woman on five different blind dates, use scratch-off panels to reveal everyday realities or surreal scenes that plays to the mystery of its scratch cards.
The campaign, ‘Scratch and See’, features five national TV ads, out-of-home (OOH) and digital, as well as an exclusive media partnership with Bauer Media which kicks off today (29 October). The first 30-second spot aired during The X Factor.
The campaign uses scratch-off panels, like those used on National Lottery Scratchcards, across the creatives in order to construct a sense of mystery as to what’s underneath.
Credits
The TV ads were created for Camelot by AMV BBDO, with media planning and buying done by Vizeum. All OOH executions were created by Camelot’s in-house creative services team and digital content was created by Iris.
