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Agency: AMV BBDO
Client: BT
Date: Apr 2016
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BT’s latest “Behind the Scenes” advertising campaign will feature Hollywood action and comedy star Ryan Reynolds. The campaign airs on Saturday 16 April and will feature Ryan in a humorous advert that highlights the new faster speeds of BT Infinity. The “Behind the Scenes” campaign is a parody of the advertising process and gives viewers an entertaining insight into the world of advertising.

Titled “Faster”, viewers will see Deadpool star Ryan Reynolds speeding up to a glass fronted house in a beautiful car, the car will then come to a sudden stop.

“Watch me stunt roll out of a car in the next ad for BT Infinity’s ‘faster’ Broadband,” says Ryan Reynolds.

He will go on to tell viewers that life moves pretty fast for him. Once inside the house Ryan will explain that he needs broadband that moves as fast as he does and that is why he has BT Infinity, which now offers speeds of up to 52Mbps the fastest fibre speeds as standard.


Creative Director: Paul Brazier

Creatives: Richard Peretti, Gary Lathwell

Additional Credits: Director: Nicholas Jasenovec

Production Company: Caviar