Asda: Don’t Compromise - Deep Trouble by AMV BBDO
- Location:
This week Asda’s new action-packed ad campaign titled “Don’t Compromise” will hit TV screens. The humorous campaign aims to demonstrate that when it comes to quality, price, and time, at Asda there is no need to compromise.
Airing from the 1st January 2020, the first 30-second ad playfully captures the unnecessary and futile compromises we make in our everyday lives. In celebration of Veganuary, the ad focuses on the retailer’s new Plant Based range, catering to customers looking to reduce meat-intake without compromising on flavour or price.
The first tongue-in-cheek ad follows the story of couple Katie and Simon who have been compromising for far too long. It shows how the couple tried planning a weekend away, though as Katie wanted to do something adventurous, and Simon wanted luxury, they had to compromise, which left them quite literally stuck in the mud.
Credits
Leah Spears – Senior Director Broadcast and Production for Asda and George
Sara Bates - Senior Director Content for Asda and George
Rebecca Holmes – Senior Campaign Manager
Amy Banks - TV & Radio Planner - Broadcast
Gina Booth - Campaign Manager
Amy Kennedy – Campaign Planner
Julia Miller - Senior Manager Production Food Comms
Ashlee Couldwell – Production Co-ordinator
Creative Agency:
AMV BBDO
Creative Director:
Richard McGrann, Andy Clough
Copywriter:
Jack Smedley
Art Director:
George Hackforth-Jones
Agency Planner:
Sam Williams, Jack Swain
Agency Account Team:
Bobbie Gannon, Gemma Troup, Rhe Petgrave, Lucy D’Urso
Agency Producer:
Sophie Honour, Lucia Fioravanti
Media Agency:
Blue
Production Company:
Rogue
Director:
Alex Boutell
Production Co. Producer:
Tom Farley
James Howland
Lucy Morton-Hicks
Post-production Company:
The Mill
Business Affairs:
Tony Price
Audio Post-production:
Strings & Tins
